Atlantic Station’s Tallest Tower Comes to Life

By Tony Wilbert, Wilbert News Strategies

ATLANTA (Aug. 5, 2010) – It was nice to pick up today’s Atlanta Journal-Constitution and read some good news about The Atlantic, the 46-story condo tower Novare Group developed at Atlantic Station.

The article by residential reporter Michelle Shaw and finance reporter Scott Trubey says ST Residential, a Starwood Capital Group-led asset manager, will begin selling condos at The Atlantic, The Brookwood in south Buckhead and Serrano in Sandy Springs. The Atlantic, located on 17th Street – Atlantic Station’s main thoroughfare – has stood dormant for more than a year.

News of The Atlantic’s resurrection is good for Atlantic Station retailers and restaurants. They will benefit from the additional residents who will shop and eat at the station. It’s also good for owners of the office towers and the tenants that were attracted to Atlantic Station by the project’s vibrant atmosphere.

ST Residential tells the AJC it will have a grand opening for The Atlantic, The Brookwood and Serrano on Aug. 26. 

“This is a relaunch of several well-known properties and an introduction to who ST is,” ST Residential CEO Wade Hundley told the paper.

ST Residential continues to work on pricing for the units, but Hundley said it would be “competitive in the current market.”

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