The future is bright at Atlantic Station, hosting 2nd BB&T Atlanta Open this week
Professional tennis returned to Atlantic Station this week for the fifth BB&T Atlanta Open, starting with the qualifying tournament on July 20 and closing with the singles and doubles finals on July 28. This marks the second year the event has been held at Atlantic Station. With breathtaking views of the Atlanta skyline, the BB&T Atlanta Open is a unique event on the ATP Tour. This year, the main player field includes five former world top 10 players: John Isner, Mardy Fish, Lleyton Hewitt, James Blake and Radek Stepanek. The BB&T Atlanta Open is the first ATP event on the Emirates Airline US Open Series, which leads up to the US Open.
Seen in the photo below, NUSSLI, a Switzerland-based international supplier of temporary stadiums, made their United States debut with the construction of the BB&T Atlanta Open Stadium Court. NUSSLI transformed a humble Atlantic Station parking lot into a world class tennis venue in a matter of days, and will return it to its original condition following the event.
The BB&T Atlanta Open Stadium Court as seen from Carter’s headquarters
Josh Green of Curbed reported, “Whether you applaud Atlantic Station as a shining example of brownfield transformation, or lambaste it as a Sims-style, glorified outdoor mall, there’s no denying the 138-acre development has changed significantly in the last couple of years. Nearly eight years since its debut and two years since North American Properties and CBRE Global Investors acquired key portions of Atlantic Station, things are looking up. And significant physical changes could be in the pipeline.”
Mark Toro, managing partner in Atlanta of North American Properties, told the AJC that 13 unused acres at Atlantic Station could be ripe for more apartments, hotels, office space or even an entertainment venue. The biggest coup could be the Atlanta Open tennis tournament, now in its second year at Atlantic Station. The event draws tens of thousands of spectators who also shop in the stores and eat in the restaurants, the AJC reported.
In 2004, Carter was awarded the contract to be the Development Manager and Office Leasing and Property Management for the majority of the Atlantic Station project. Carter worked with AIG and Jacoby Development to help deliver over 800,000 square feet of retail, 440,000 square feet of residential and 900,000 of office space.