ATLANTA (Nov. 18, 2011) Carter is pleased to announce Todd McCarty has joined the firm as the director of marketing. With responsibility for all corporate and project-level marketing, Todd focuses on devising innovative ways for Carter to reach its business-to-business target audiences. He sets strategic direction for marketing initiatives while overseeing Carter’s brand, inbound marketing, lead generation, sales enablement, internal communications and media relations. Leading a three-person marketing and graphics communication staff and coordinating activities with all external marketing and public relations agencies, Todd draws from a deep network of experienced professionals who are capable of executing any type of marketing plan for Carter or on behalf of its investors and project partners.
Prior to joining Carter, Todd was employed with PRIMEDIA as Director of Marketing for ApartmentGuide.com and NewHomeGuide.com where he led marketing communications, sales enablement, product marketing and product training efforts for new website releases. Prior to that, he served as Director of Marketing for Cox Enterprises in Corporate Marketing working across many Cox divisions as an internal consultant focused on business-to-business marketing communications, sales enablement and sales training. His background also includes marketing and media roles with BellSouth, Anheuser-Busch and BBDO Atlanta.
Todd holds a B.A. in Journalism from the University of Georgia.