Carter CEO Bob Peterson shares his secrets of success in the Atlanta Journal-Constitution

“The key is to find your own way,” Peterson said.

As CEO of Carter for the past decade, Bob Peterson has learned a thing or two about success. “A successful executive never quits learning,” he said. “I’ve learned more the last 10 years than I learned the first 30 of my career. It’s important to train yourself to learn from others and from reading.”

Recently, Peterson sat down with Henry Unger of The Atlanta Journal-Constitution (AJC) to discuss his career, starting with his first job of leasing industrial space. The “5 Questions with the Boss” article ran on the front page of the business section in the Sunday edition of the AJC. “Nothing takes the place of face-to-face relationships, period,” he said. “You need to connect with somebody, get a conversation going.”

Additionally, Peterson discussed Carter’s recent rebrand as an investment, development and advisory firm. “We’re focusing on real estate investment and the development business,” Peterson said. “It’s where we think we can do better, where the margins are higher.” Carter currently has several developments under way, including The Banks in Cincinnati, Highpoint on Columbus Commons in Ohio and Highland Square in Oxford, Miss.

Peterson also commented on learning from past mistakes. “A cat who sits on a hot stove will never sit on a hot stove again,” he said. “But a cat will never sit on a cold stove again, either. Don’t over-simplify your reason for failure.”Last year, Real Estate Forum named Bob an Atlanta Real Estate Icon. Click here to read more about him on our blog. You can check out the full AJC article on their website.

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