By Malloy Peterson, vice president of marketing, Carter
ATLANTA (Feb. 15, 2011) – John Jokerst, senior vice president with Carter, and Rob Kellner, director of auxiliary services at Valdosta State University, teamed up on Feb. 2 to give a presentation for the Florida Educational Facilities Planners’ Association, Inc. (FEFPA) winter conference held at the Sawgrass Marriot in Ponte Vedra Beach, Fla.
Titled, “Changing Student Demographics and Associated Impacts on Campus Facilities,” John showcased how today’s institutions are focused more than ever on recruitment and retention. According to John, enrollment at colleges and universities is increasing 1.3 percent each year, which is faster than the growth of the U.S. population. With more prospective students than ever, institutions are trying to figure out how to attract and retain the right students.
“If everything else is equal,” said John, “many times it boils down to facilities.”
In order to know the types of facilities that today’s students demand, institutions have to understand the changing demographics of their student body. Today there are more international students, higher female enrollments and more people seeking advanced degrees. In addition to changing demographics, the presentation focused on how student needs have changed over the last 50 years.
According to John, a few years ago everyone thought they needed more computer labs. However, now everyone walks around with laptops so campuses need printer rooms for students to print documents. Other student demands include housing facilities with more amenities and privacy. As a result of these changes, campuses need to make facility updates in order to remain competitive.
John and Rob also presented a case study on Carter’s work for Valdosta State that included the construction of a new student union, health center, mixed use parking deck and updated student housing.