Winners of New Media Awards are chosen by a panel of judges with “expert eyes in new media” and are judged on several criteria, such as how dynamic the site is, user-friendliness, content and how well it serves audience needs. Now in its ninth year, The New Media Institute this year awarded 36 companies with the honor; Carter is one of 17 companies chosen for the Standard of Excellence Award.
The Web Marketing Association has been recognizing excellence in online marketing for 16 years with the WebAward. Design, innovation, content, technology, interactivity, copywriting and ease of use are all criteria for winners. The WebAward honors companies in sectors as diverse as real estate, radio and biotechnology for their online marketing strategies. This year, more than1,500 entries from 40 countries were judged in 96 industry categories. Carter is one of nine Real Estate Standard of Excellence winners. The category recognizes the most effective and best websites in both residential and commercial real estate sectors.
“Carter uses its website as a platform to positively promote the essence of the Carter brand as a bold investor, developer and advisor,” said Marisa Winsky, marketing director at Carter. “We are thrilled to have our website recognized and to be honored amongst the innovative line-up of winners. Our marketing department and leaders at Carter played an integral role in the rebrand last year and continue to support future enhancements to the website.”
Winners of both awards are chosen not only for design, but also for how they are employing technology to communicate with users. Carter is in good company among other winners, who include The Coca-Cola Beverage Institute for Health & Wellness, Pandora Mobile App, Kaiser Permanente, About.com and CareerBuilder.com.
“Carter has always been a maverick in the industry and we knew the new site needed to capture that brand personality,” said TG Madison’s Director of Digital Development David Massey. “We feel we were able to give a fresh look to an established brand while creating a site that delivers best in class user experience and functionality.”
Malloy Peterson, senior vice president at Carter, and Laurie Israel, creative manager at Carter, worked with website developer SimpleFlame and marketing agency TG Madison to create the new design, layout and messaging that clearly defines the company’s offerings and effectively captures Carter’s unique entrepreneurial spirit.
Built on the Adobe Catalyst platform, Carter’s website provides a unique user experience for its online audiences. The website was built in-house.
Carter is one of the country’s leading real estate investment, development and advisory firms with landmark mixed-use, multi-family, and student housing projects under construction around the country. The company, founded in 1958, is headquartered in Atlanta and has a proud history of leading visionary and bold real estate developments that have improved communities and created value for its clients. Today, Carter draws on its history, experience and creativity as the company develops projects, seeks new investment opportunities and advises clients as they make key real estate choices. Specifically Carter focuses on the development of mixed-use and multi-family project in urban infill locations, equity development of student housing, acquisition of opportunistic office properties, project management and strategic consulting. Carter’s high-caliber associates create value for clients using a team-based approach that leverages strong expertise and a deep knowledge base in a wide variety of markets. Carter also focuses on value-add real estate investment opportunities, and over the past decade has invested in more than $750 million. Carter’s asset management division manages more than $2 billion of third-party and Carter-owned assets. Its strategic consulting practice provides clients with customized real estate solutions. Its program/project management group serve as owners’ representatives for higher education, K-12 and corporate assignments. For additional information on Carter, please visit www.carterusa.com.