Carter Wraps up Advisory Work on University Station


 Carter’s Strategic Advisory team has completed work for the Development Authority of Clayton County (DACC) on the planned 10-acre University Station Town Center, a new, live-work-play community four miles south of Hartsfield-Jackson Atlanta International Airport. The project was announced to the public in late February.

Carter served as DACC’s advisor for University Station, providing strategic consulting, master planning, pre-development, branding, and marketing planning, said Malloy Peterson, senior vice president of Carter’s strategic consulting team. Carter led DACC through development conceptualization, team selection, design, pre-development and branding.
“By taking a fresh look at the possibilities associated with this redevelopment at the front door of both Clayton State and The National and State Archives, DACC and the project team have laid the foundation for a successful mixed-use development, which will serve as the basis for economic development and community growth in the years to come,” Peterson said.
The project, formerly conceptualized as Gateway Village, was in need of a reevaluation and new strategic direction after the recession. By working closely with DACC and key public and private stakeholders, Carter analyzed the market, conducted feasibility studies and led the creation of a new master plan for the site with planning firm, HGOR. Carter also helped develop a brand identity for University Station, including a website, marketing collateral and public relations services.
With a total build-out value of $100 million, University Station will feature between 100,000-150,000 square feet of retail space; 30,000-50,000 square feet of office space; a 20,000-square-foot hotel with up to 100 beds and 15,000-20,000 square feet of senior living space.
The project already is home to a new 60,000-square-foot sound stage where several recent projects have been filmed, including the upcoming Scary Movie 5 starring Charlie Sheen and Lindsay Lohan.
“Throughout the project, Carter managed the budget, which came from bonds issued by the Development Authority, managed the project timeline and provided timely reports to various constituencies,” said Laura Swadel, vice president of investment at Carter. “With this part of the project now complete, Clayton County’s objective is to project spur economic development in the area, and we’re proud to be a part of such growth. It’s truly  been a pleasure working with DACC and we look forward to the continued relationship.”    
Carter’s strategic consulting team has completed projects totaling more than 5 million square feet, representing approximately $2 billion in value. The team has vast experience working with government and economic development agencies, which include Invest Atlanta, Atlanta Housing Authority, State of Georgia, City of Cincinnati, Clayton County, The City of Marietta and other confidential federal government agencies.
The Atlanta Journal-Constitution reported that officials hope new development will give Clayton County a much needed economic jolt by creating new jobs and bringing new businesses to the area. The Development Authority of Clayton County owns the development and the master planner is HGOR. Visit University Station’s website for more information about the project.

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