Carter’s Award-Winning Website

Carter Honored to Receive Two Standards of Excellence Awards

Carter is excited to announce that two prestigious marketing and media associations – the New Media Institute and the Web Marketing Association – have each named the Carter website a Standard of Excellence winner in their real estate categories. Carter received the Standard of Excellence Award from the New Media Institute and the Real Estate Standard of Excellence Award from the Web Marketing Association.

Winners of New Media Awards are chosen by a panel of judges with “expert eyes in new media” and are judged on several criteria, including user-friendliness, content and how well it serves audience needs. The New Media Institute, now in its ninth year, awarded a total of 36 companies. Carter is excited to be one of 17 companies chosen for the Standard of Excellence Award.

The Web Marketing Association has been recognizing excellence in online marketing for 16 years with the WebAward. Carter is one of nine Standard of Excellence winners in the Real Estate category; both residential and commercial real estate companies were included. More than 1,500 entries from 40 countries were judged in 96 industry categories.  

The Carter website, as you see it now, is the result of Carter’s strategic rebrand in 2012. The website was designed to put a fresh face on the company and clearly define Carter’s lines of business – investment, development and advisory. The rebrand resulted in a bold look that also clearly defines what Carter stands for through a responsive website that provides a unique user experience for desktop, tablet and mobile.

“Carter uses its website as a platform to positively promote the essence of the Carter brand as a bold investor, developer and advisor,” said Marisa Winsky, marketing director at Carter. “We are thrilled to have our website recognized and to be honored amongst the innovative line-up of winners. Our marketing department and leaders at Carter played an integral role in the rebrand last year and continue to support future enhancements to the website.”

Winners of both awards are chosen not only for design, but also for how they are employing technology to communicate with users. Carter is in good company among other winners, who include The Coca-Cola Beverage Institute for Health & Wellness, Pandora Mobile App, Kaiser Permanente, and

Carter continues to stay ahead of technology and will be making more enhancements to our website including a live twitter feed and blog subscription service.

Snapshot of Carter’s website homepage; before and after (left to right)

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