Inside Carter | Meet Bob Peterson


Every other week we’ll profile a different member of the Carter team, giving you a little glimpse inside the personalities that make our company so robust and unique. This week we are getting to know: Bob Peterson, chairman and CEO of Carter. If you missed our last Inside Carter post, click here.

1. How did you end up in this industry?
The day I graduated from UNC, I drove to Atlanta and started my career in commercial real estate brokerage, specializing in industrial properties. I wanted a sales job in real estate because I believed “the sky was the limit” in terms of income potential and because I believed it would allow me to utilize my entrepreneurial instincts.

2. What’s one thing that people would be surprised to learn about you? 
Embarrassing, but I have never ever learned how to use a washer and dryer. I tried a few years ago when Cathy was out of town and I broke the door on the dryer. It cost me $150 and I have not tried again since.

3. Best part of your job here at Carter?
Having the opportunity to work with so many brilliant, talented, wonderful and fun people at Carter. Working as a team, our associates have completely re-invented our business while maintaining, and even strengthening, the core values that have made Carter such a special organization for almost 60 years now.

4. Who has been the most influential person in your career?
In business, I have been influenced by and learned from too many to mention. But, the most influential person is my wife, Cathy. She has no interest in discussing business at all; however, the pleasant, comfortable and fun household she has run for 40 years provides a place for me to re-energize on a daily basis so I can better deal with the constant challenges in the business world.

5. Where in the world are you headed on your next vacation?
In one week, I am headed to Provence, France for 5 days to stay with friends who have a home there, followed by 2 days in Paris. France to me is an adult version of Disney World.

6. What did you want to grow up to be?
I always wanted to be a professional golfer, and still do. (To be clear, this is not the same as saying I “could” have been a professional golfer had I not gone into real estate.)

7. If you could have lunch with a famous person – dead or alive – who would it be and why? 
Charlie Munger, who is Warren Buffets partner. A great curmudgeon, I think he is incredibly wise and I like the way he analyses making investments and the thought process he uses. I believe a great part of Buffet’s success is due to Charlie. I read everything I can find on both Charlie and Warren.

8. Are you a social media user? Which platforms?
Yes, I have used Facebook, Twitter and LinkedIn. Now that all the 50- and 60-year-olds use Facebook, I am switching to Instagram.

9. What’s on your bucket list that you’d like to share?
I’d like to take a 3 week trip to Australia. It will not be anytime soon.

10. Favorite thing about Atlanta?
The airport. You have direct flights to and from everywhere. I appreciate this often when returning from business trips and see that most the people on the flight have one more leg to their destination.

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