The Banks Meet Up Tweet Up and Tours Draw More Than 100 People

By Wilbert News Strategies

CINCINNATI (April 4, 2011) – The inaugural Meet Up Tweet Up at The Banks proved to be a great success. (Check out photo album on top left of blog)

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Scores of people showed up March 30 at the Holy Grail’s new location at The Banks to see the development for themselves, and of course, to tweet about it. A couple of downtown bloggers dedicated posts to the event. Attendees included Carter Chairman and CEO Bob Peterson, Carter Vice Chairman Jim Shelton, USAA Real Estate Chairman and CEO Pat Duncan, Brasfield & Gorrie executive Roddy McCrory and Chris Kemper of the Cincinnati USA Regional Chamber.

National commercial real estate reporter Ben Johnson, who wrote a biography on icon Sam Zell, flew in from Dallas for the event and to gather information for an article he will write about The Banks for National Real Estate Investor magazine. Johnson tweeted on his iPad during the event.

The Banks is an 18-acre riverfront mixed-use development in the heart of Downtown Cincinnati between Great American Ballpark and Paul Brown Stadium. The project will comprise 300 multifamily apartments, 300,000 square feet of office, a 200-key boutique hotel and a new 45-acre park. 

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The Banks Meet Up Tweet Up attracted several downtown Cincinnati residents happy to see The Banks open and check out the first commercial tenant at the development. Mark Vaughn and Jill Zadik walked about four blocks from their condo and said they liked what they saw. 

The Meet Up Tweet Up started with three tours of the Banks that included a sneak peak of the model unit in Current @ The Banks, the development’s first apartment community that opens layer this month. During the tours, Trent Germano, who has spearheaded Carter’s role since its initial involvement four years ago, provided incredible detail about and insight into the development. 

Local TV crews joined the tour and interviewed Carter’s Laura Griffin for their newscasts.

The Cincinnati Chamber also hosted a tour of The Banks the same night, and that tour ended its evening at the Meet Up Tweet Up at Holy Grail.

The event helped stir up interest in The Banks and Current @ The Banks. More than 30 people started following The Banks Twitter account the night of the event, and @TheBanksCincy now has topped 400 followers. 


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