Metro Atlanta’s Win-Win

Haddow’s Real News

When the Atlanta Braves announced the franchise was leaving Turner Field and relocating to Cobb County, many observers thought this was a major setback for the City of Atlanta. However, the move created a unique opportunity to activate a large swath of underutilized land in the urban core. The immediate area surrounding the stadium was a sea of surface parking that was largely dormant throughout the year. Georgia State University (GSU) and a team of local developers led by Carter stepped into the void and are transforming the Summerhill neighborhood. GSU is using the former Turner Field as its football stadium and has built a new convocation center and arena. A wave of residential development has occurred, including private student housing, apartments, and townhomes. Carter has revitalized Georgia Avenue with retail and restaurants, and a Publix shopping center is under construction on Hank Aaron Drive.

The Atlanta Braves purchased a large tract of land near the junction of Interstates 75 and 285 and developed The Battery, a mixed-use project anchored by Truist Park. The intent was to create a destination where fans could come on game day, as well as throughout the year, to enjoy restaurants and live entertainment in a walkable environment. Parking is provided in decks that are confined to the perimeter of the development to reduce conflicts with pedestrians. In addition to restaurants and entertainment uses, The Battery includes office space, two hotels, and apartments. In retrospect, the Braves’ decision to relocate from the City of Atlanta to Cobb County was a win-win. The move served as a catalyst for the revitalization of the Summerhill neighborhood, while The Battery has been a home run, greatly enhancing the gameday experience and providing a regional amenity.

By Haddow & Company